Kelley Keller

Trademark Attorney & Business Legal Coach for Digital Entrepreneurs

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5 Things Entrepreneurs Should Know about Intellectual Property

August 15, 2016 By Kelley Keller

5 Things Entrepreneurs Should Know about Intellectual Property

I’m excited to announce the launch of my first free online course — 5 Things Entrepreneurs Should Know about Intellectual Property. As an intellectual property attorney, this topic is near and dear to my heart, but more importantly, it’s essential information for business owners in the digital age.

In this course, I show you the critical steps you need to take to turn your innovation into profits. In other words, these are the five things you must know to ensure your knowledge, ideas, and innovations have the opportunity to transform into valuable business assets that drive profits.

Every Business has Intellectual Property with the Potential to Become Extremely Valuable

All businesses have intellectual property that has the potential to become very valuable—including yours. In this course, you’ll learn:

  • How trademarks increase your brand’s value and your business’ profits
  • How copyrights ensure you (and only you) profit from your original work
  • How patents drive revenue for your inventions
  • How trade secrets enable you to generate profits from your ideas and intelligence
  • How to protect the inherent value in your intellectual property as soon as possible

Intellectual property gives you and your business a competitive advantage in the marketplace, but only if you identify it, protect it, and enforce it correctly.

How It Works

This is a free course! Just click here to visit the course page and enroll right now. It’s a self-paced course, so you can complete it on your own schedule. You decide when you start and when you finish.

Once you sign up for the course, you’ll have access to it indefinitely, so there is no rush to cram through all six lessons as quickly as possible. However, this is very important information and your business’ success could be negatively impacted if you don’t understand how your intellectual property affects your profit potential. With that in mind, I highly recommend that you start the course as soon as possible and work through all six lessons sooner rather than later.

6 Easy to Understand Lessons

You get access to all six lessons immediately when you enroll:

  • Lesson 1: Introduction
    • Every Entrepreneur Has Potentially Valuable Intellectual Property
    • Ways Intellectual Property Adds Value to Your Business
  • Lesson 2: Trademarks
    • Trademarks Add to Brand Value and Increased Profits
    • Trademarks: Things to Know
    • Trademarks vs. Trade Names
    • Your Next Steps
  • Lesson 5: Copyrights
    • Protect Your Original and Valuable Work with Copyrights
    • Owner vs. Author
    • Your Next Steps
  • Lesson 4: Patents
    • Patent Protection Drives Revenue for Your Inventions
    • Types of Patents
    • Provisional Patents
    • Your Next Steps
  • Lesson 5: Trade Secrets
    • Trade Secrets Give You a Competitive Edge
    • Steps to Protect Your Trade Secrets
    • Your Next Steps
  • Lesson 6: Wrapping It Up
    • Review
    • Next Steps

Free Downloads and Bonuses

When you enroll in this course, you’ll also have access to a number of useful downloads and bonus items including visualizations, a handy Copyright Compliance Chart, and more. You can start using the downloads and bonus items immediately, but you have to enroll in the course to get them!

Enroll for Free Right Now

To enroll in the free course, just click here to visit the enrollment page. As soon as you create your free account on Teachable.com (the tool I use to deliver online courses), you’ll have instant access to the course content! Trust me when I tell you that the information in this course is too important to miss. Go and enroll now!

About Kelley Keller

Kelley Keller, Esq. is an intellectual property (IP) attorney, speaker, and educator with two decades of experience in the IP field. She works with individuals and businesses in a wide variety of industries helping them transform their ideas, knowledge, and innovation into valuable business assets that drive profits. Kelley offers education to established businesses, startups, entrepreneurs, corporate executives, non-profits, government agencies, legal professionals, and students about starting and growing a business as well as about IP, social media law, and the importance of protecting valuable brand assets and creative work.

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What People are Saying about Kelley Keller

Lisa Frederiksen | Author, Speaker, Trainer, Consultant at BreakingTheCycles.com

Kelley works differently. After an initial phone conversation (I live in CA and she's in PA), she drafted a scope of work for both efforts and set a flat fee which included (and still includes) the back and forth conversations a client needs in order to get the best results. She is extremely knowledgeable and truly able to "hear" what I'm after and create meaningful legal documents and advice that have helped me immeasurably. I highly recommend Kelley Keller.
2016-04-23T10:27:42-05:00
Kelley works differently. After an initial phone conversation (I live in CA and she's in PA), she drafted a scope of work for both efforts and set a flat fee which included (and still includes) the back and forth conversations a client needs in order to get the best results. She is extremely knowledgeable and truly able to "hear" what I'm after and create meaningful legal documents and advice that have helped me immeasurably. I highly recommend Kelley Keller.
http://kelleykeller.com/testimonials/lisa-frederiksen/

Kelly Phillips Erb | Senior Editor at Forbes

Kelley was able to explain complicated legal issues in a manner that was easy to understand without being patronizing. She was also great at talking me down from ledges - it was easy to get worked up when opposing parties weren't being cooperative but Kelley advised me to trust in the process and she was right.

Kelley explained my costs and options, as well as the pros and cons of each. She also kept me informed about my matter, letting me know what I needed to do at the appropriate time. All in all, I felt very involved in the process without being overwhelmed. Kelley made a wildly stressful situation so much better. I would highly recommend her services.
2016-04-23T10:42:43-05:00
Kelley was able to explain complicated legal issues in a manner that was easy to understand without being patronizing. She was also great at talking me down from ledges - it was easy to get worked up when opposing parties weren't being cooperative but Kelley advised me to trust in the process and she was right. Kelley explained my costs and options, as well as the pros and cons of each. She also kept me informed about my matter, letting me know what I needed to do at the appropriate time. All in all, I felt very involved in the process without being overwhelmed. Kelley made a wildly stressful situation so much better. I would highly recommend her services.
http://kelleykeller.com/testimonials/kelly-phillips-erb-senior-editor-forbes/

Charlotte Avery | CEO at Being Charlotte Avery

Words cannot express how much I appreciate Kelley Keller. She has helped me and my business on so many levels. Whenever I have a question I always know that I can call her and she will give me the best advice/counsel. I know that my business is in good hands with Kelley.

Kelley, THANK YOU for EVERYTHING!!!
2016-04-23T10:46:03-05:00
Words cannot express how much I appreciate Kelley Keller. She has helped me and my business on so many levels. Whenever I have a question I always know that I can call her and she will give me the best advice/counsel. I know that my business is in good hands with Kelley. Kelley, THANK YOU for EVERYTHING!!!
http://kelleykeller.com/testimonials/charlotte-avery-ceo-charlotte-avery/

Ruth Koup | Founder of Suits to Careers, Inc., Dress for Success South Central PA & Tied to Success

Kelley Clements Keller, Esq has been a huge support to the launch of our new umbrella organization, Suits to Careers, Inc. and the branding and trademarking of our men's program, Tied to Success. We could not have navigated this transition without her support. Many thanks.
2016-04-23T10:49:27-05:00
Kelley Clements Keller, Esq has been a huge support to the launch of our new umbrella organization, Suits to Careers, Inc. and the branding and trademarking of our men's program, Tied to Success. We could not have navigated this transition without her support. Many thanks.
http://kelleykeller.com/testimonials/ruth-koup/

Matt Bloom | Founder & CEO of CRIMEWATCH Technologies, Inc.

Kelley is an exceptional IP attorney. She understands the legal nuances facing start-ups and is willing to work within those restrictions. Kelley is casual and easy to work with, but when it comes to legal action she is aggressive and takes charge. She has successfully helped us secure coexistence agreements and trademarks for our business. Here expertise has added exponential value to the technology we have built and I would highly recommend her to anyone seeking IP representation.
2016-04-23T10:53:29-05:00
Kelley is an exceptional IP attorney. She understands the legal nuances facing start-ups and is willing to work within those restrictions. Kelley is casual and easy to work with, but when it comes to legal action she is aggressive and takes charge. She has successfully helped us secure coexistence agreements and trademarks for our business. Here expertise has added exponential value to the technology we have built and I would highly recommend her to anyone seeking IP representation.
http://kelleykeller.com/testimonials/matt-bloom-founder-ceo-crimewatch-technologies-inc/

Zachary Ziegler | Brewmaster at Molly Pitcher Brewing Company

Kelley is not only extremely knowledgeable in the realm of intellectual property, but she made the whole process fun! It's not often you hear fun and legal work in the same sentence but Kelley's personality eased my worries while keeping me upbeat the whole time. She explained the entire process in language I could understand and kept me updated continuously. I would not hesitate to work with her again or refer her to my friends and family.
2016-04-23T10:54:48-05:00
Kelley is not only extremely knowledgeable in the realm of intellectual property, but she made the whole process fun! It's not often you hear fun and legal work in the same sentence but Kelley's personality eased my worries while keeping me upbeat the whole time. She explained the entire process in language I could understand and kept me updated continuously. I would not hesitate to work with her again or refer her to my friends and family.
http://kelleykeller.com/testimonials/zachary-ziegler-brewmaster-molly-pitcher-brewing-company/
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