Your family business can be a wonderful gift to your loved ones if and when something happens to you, or it can be a massive burden to them. The difference is all in your planning. If you plan for what happens to your business if something happens to you and set things up properly so your business can continue without you (or be sold), then it will be the gift that keeps on giving to your family. You’ll leave them with a legacy that shows how much you cared for them. However, if you haven’t planned for the future of your business if something unexpected happens to you, then it will ... View Post
5 Things You Should Do Right Now to Maintain Your Business Entity
One of the primary benefits of incorporating your business is ensuring that you (and any other co-owners of your business) aren’t held personally liable for the legal and financial obligations of the business. The business entity limits your liability by creating a corporate veil between your personal assets and the liabilities of the company, meaning that your personal assets can’t be used to satisfy the debts of the company. If your business takes a down turn, experiences financial difficulty, or becomes insolvent for any reason, your business entity is there to make sure your creditors ... View Post
10-Point Checklist to Start Your Business the Right Way
Starting a business is an exciting time of your life, and just like any other part of your life, you need to take the right steps or you’ll be far more likely to fail. Or worse, you could find yourself in a heap of legal trouble that could have been avoided if you’d taken the rights steps from day one. Use the following 10-point legal checklist to start your business the right way. Go through this list and make sure you’ve got every item covered or the excitement you feel now as you’re starting your business could derail very quickly. 1. Choose and trademark your business name and brand ... View Post
JebBush.com: Lessons in Domain Name Strategy for Brands
I think it’s safe to say that this year’s Republican primary season has been brutal. Some say billionaire businessman Donald Trump has bullied his way to the top of the polls by hurling insults and hyperbole at his fellow candidates, while others see him as a breath of fresh anti-establishment air bringing sweeping and welcomed change to the American political scene. Regardless of your take, he’s introduced a new kind of populism defined in part by taking an aggressive approach to his political adversaries and bringing a swath of the American population along for the ride. His supporters, ... View Post
3 Pillars of Brand Value Driven by Intellectual Property and Innovation
What is Brand Value? I’m asked this question frequently. There are a number of different ways to calculate brand value, but one way to look at brand value is as a measure of the strength of your innovation and intellectual property. How much are those things worth? If another company wanted to acquire yours tomorrow, what would they need to pay to own your brand (or brands)? There is certainly no doubt that a brand can become extremely valuable. Just look at the many billion-dollar IPOs and acquisitions of social media and technology companies that have occurred over the past few years. ... View Post
How to Choose the Right Trademark Application Infographic
If you want to file your trademark application yourself, then you need to make sure you file the right application to meet your needs and budget. Last year, the United States Patent & Trademark Office (USPTO) launched a redesigned website with the goal of making it easier for people to find the information and forms they need. The redesigned website coincided with lower trademark application fees and new types of trademark applications, which are available through the Trademark Electronic Application System (TEAS). There are now three trademark applications to choose from: TEAS Plus, ... View Post
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